If you didn’t get your free Cheesecake Factory Cheesecake today…
You’re not alone.
— ABC7 Eyewitness News (@ABC7) December 4, 2018
On December 5th only, if you order a cheesecake through DoorDash…
You get your slice for free.
View this post on Instagram
Get ready! Something sweet is coming December 5th! We’re celebrating our 40th Anniversary by partnering with @DoorDash to give away 40,000 free slices* of cheesecake! Link in bio. *Offer valid on 12/5/18 starting at 11:30am local time, while supplies last. Additional Terms and Conditions apply.
Don’t get too excited.
If you’ve ever used DoorDash before, you already know how this all turned out.
Starting around 11:30am, Cheesecake Factory restaurants all over the country were swarmed with oblivious DoorDash drivers.
Within the first hour, nearly every location had run out of cake.
There were even reports that some Dashers got into fights.
The Cheesecake Factory’s free cheesecake deal ends in chaos, furious customers, and reports of battling delivery people https://t.co/SsWjbo36MR
— Business Insider (@businessinsider) December 5, 2018
Literally, no one was happy
Customers took to Twitter and Facebook to voice their frustrations…
@DoorDash_Help I tried to get my free slice of cheesecake, and it’s telling me that the promotion I’m trying to redeem is not valid at the store I chose.. is it all Cheesecake Factory restaurants or just certain ones?
— Daniel Kamovitch (@DJKamovitch) December 5, 2018
Mobs of #DoorDashers wait for hours to deliver free cheesecake as part of a @Cheesecake Factory & @DoorDash #freecheesecake promo. Not sure what kind of planning went into this but the organization & execution can be safely labeled as a complete clusterf*. All parties unhappy. pic.twitter.com/8wK0WuTUXr
— k-lala (@mybestestme) December 5, 2018
— BrownShuga (@phy_93) December 5, 2018
Today The @Cheesecake Factory gave away 40K slices in honor of their 40th birthday. We started the promo at 11:30 am. It was shut down by 12:15 PDT but the line to pick up the cakes lasted until 3:45. This was absolutely insane!!! pic.twitter.com/jmAps8HSiV
— Erika Gruidl (@erika_gruidl) December 6, 2018
But was it worth it?
All to no avail.
The whole thing turned into an absolute mess.
And literally NO ONE is happy with the result.
So basically, it turned into every experience with DoorDash ever.